How this list was made
We searched YouTube, Instagram, TikTok, Apple Podcasts and the Belgian and expat forums for English-language sources about moving to and living in Belgium, then kept the ones with a real audience and evidence they are still publishing. We favoured people who live here over people who visited, and material aimed at adults planning a permanent move. Anything with no upload or post in twelve months was dropped. Belgium produced the smallest field of any country we have covered, and we have published the honest number rather than padding it.
Audience figures. Every YouTube subscriber count was read off the channel's own page on 18 September 2026. Every Instagram follower count was read off the profile itself on the same day. Every video on this page was confirmed by YouTube's oEmbed service to belong to the channel shown, a check that has caught mismatched videos on several of our country pages. Podcast episode counts and latest episode dates came from Apple's lookup service rather than the rendered Apple Podcasts page, which returns dates wrong by one to two years. The three TikTok figures are Social Blade approximations, because TikTok does not serve us profiles directly.
Upload dates. Seven of the ten YouTube cards carry an exact date from the channel's official feed. The other three come from the age YouTube itself displays, converted, so those are accurate to the month. Three cards deliberately do not show the channel's newest upload, because the newest was off the subject or not about Belgium, and each of those cards says so.
What we left off, and why. We dropped every channel whose most recent Belgium material was more than a year old, including a Brussels immigration law firm's channel that has not published since 2024 and publishes in French. We dropped accounts with large follower counts and engagement that did not support them, and repost accounts with no named operator behind them. We rejected two automated content operations aimed at this exact subject: a daily Belgium Travel Podcast credited to an invented host, which is one of dozens of identical country shows from a single feed, and a Belgian history podcast publishing 236 machine-generated episodes. Both will rank at the top of any automatically generated freshness list. Neither is made by a person.
Two warnings worth carrying away. Belgian Waffle, a genuinely well regarded blog by a named British journalist that is still recommended in current listicles, has lost its domain, which now redirects to a gambling affiliate site. Two long-standing Brussels and Antwerp women's clubs have also lost their domains, one to pharmaceutical spam and one to a slots site, while both are still linked from current best-of pages. We checked every domain listed above for the same pattern and found none of it. If you are following a Belgium recommendation from anywhere else, open it before you trust it.
No creator imagery is copied to our servers. Every embed above is the platform's own, loaded only when you click it. We take no fee from anybody on this page, and nobody paid to appear here. Where a creator sells a course, a book, a consultation or a legal service, we have said so on their card.
Instagram and TikTok
Eighteen Instagram accounts and three on TikTok. Twelve of the eighteen are tourism boards, which is the honest shape of Belgium's English social layer: only two people at any scale document their own life here, and both are in Brussels. Every Instagram follower count was read off the profile itself on 18 September 2026. The three TikTok figures are Social Blade approximations, because TikTok does not serve us profiles directly. Handles do not match across platforms here and the obvious guess is often wrong, so each card carries the handle we confirmed.
Patrick Marquette
Patrick Marquette, an American from Toledo, Ohio, who moved to Brussels in 2025. Profiled by name in The Brussels Times. Works in marketing, so expect brand work to appear in time
13,200 followers, read off the profile on 18 September 2026, and one of only two people at any scale documenting their own move to Belgium in English. Everyday Brussels: where he eats, what confused him, what he got used to. The register is young, he is in his twenties, but the observations about the city itself carry over.
Kate, Kate and the City
Posts as Kate, runs kateandthecity.blog. Full surname not published anywhere we could find, which is why she is not a start-here pick
29,900 followers, read off the profile on 18 September 2026. Life in Brussels told through the places she actually goes: cafes, markets, walks, what is on. The most reliable feel-of-the-city account for Brussels in English, and useful precisely because it is about ordinary weeks rather than landmarks.
visit.brussels
The Brussels regional tourism agency. Official, confirmed from the profile and its linked agenda account
205,000 followers, the largest Belgian account on this page. Mixed English, French and Dutch. Destination marketing, but genuinely good at showing the parts of Brussels that are not the Grand Place, which matters when you are deciding whether to live in the city rather than visit it for a weekend.
Visit Antwerp
The Antwerp city tourism board. The bio states it outright: official Instagram account of Visit Antwerp
126,000 followers. Note the handle, because this one catches people out: Antwerp's board is at the plain @antwerpen. The accounts you would guess at, @visit.antwerp and @experienceantwerp, are not the tourism board and we could not confirm who runs them. Design, fashion, the port and the old city.
VisitGent
The official tourist office of Ghent, confirmed from visit.gent.be and from the profile
78,600 followers. Ghent is the city most of our readers under-rate and then pick, and this is the best single window on it: a university town with a medieval centre, a working port and rents well below Brussels. Same handle on Instagram and TikTok, which on this page is the exception.
VISITFLANDERS
Toerisme Vlaanderen, the Flemish regional board. Official, stated in the profile
53,400 followers, in English. The regional view across Antwerp, Ghent, Bruges, Leuven, Mechelen and the coast, with a sustainable-travel slant. The Flemish words series is a small practical bonus if you are weighing up the language question.
Visit Bruges
The official tourist information office of Bruges, confirmed from the profile and the board's own link page
101,000 followers. Bruges is where a lot of people picture themselves and where fewer end up, because the centre is a World Heritage site that runs on day-trippers. Worth following for exactly that reason: watch how the city looks in February as well as July before you commit to it.
VISITWallonia
Wallonie Belgique Tourisme, the official Walloon board. Posts in French
63,700 followers. The main account for the southern half of the country and it publishes in French, which is itself the useful signal: Wallonia is cheaper, greener and emptier than Flanders, and it will expect French of you. The board also runs a smaller English account at @visitwallonia.unitedkingdom.
Visit Leuven
The official tourist office of Leuven, confirmed from visitleuven.be and from the profile
16,700 followers. Leuven is a small university city twenty-five minutes from Brussels by train and about an hour from the airport, which is why it keeps appearing on shortlists. Note the handle difference: it is @visit.leuven with a dot on Instagram and @visitleuven without one on TikTok.
Visit Mechelen
The official Mechelen city tourism account, confirmed from visitmechelen.be and the profile
19,600 followers. Mechelen sits between Brussels and Antwerp with both reachable in half an hour, and it is the compromise a lot of people land on once they price Antwerp. Less covered than either neighbour, which is why the board's own account is the best source there is.
Visit Ardenne
The official account for the Ardenne destination, run by the cross-border tourism office based in Charleville-Mezieres in France
29,400 followers. Read the caveat before you follow: this covers the Ardennes across Belgium, France and Luxembourg together rather than the Belgian Ardennes alone. It is still the best English and French facing account for the region, because Wallonia's own Ardennes account publishes in Dutch for a Flemish audience.
Visit West-Vlaanderen
Westtoer, the West Flanders provincial tourism board. Posts in Dutch
14,800 followers. The provincial board covering the coast and the West Flanders interior, so it reaches the seaside towns beyond Bruges that no English account touches. Dutch language throughout. Cycling and walking routes are the bulk of it, which is a fair reflection of what people actually do there.
LoveOostende
The official Ostend city tourism account, linked from visitoostende.be. Posts in Dutch
36,500 followers. Ostend is the largest town on the Belgian coast and the one with a year-round population, a hospital and a direct train to Brussels, which makes it the realistic coastal option rather than Bruges. Dutch language, but the pictures do the work.
Brussels' Kitchen
Sarah Cisinski and Chloe Roose, both named, authors of a published Brussels restaurant guide. Mainly French. They state on the profile that they pay for every meal themselves
85,000 followers. The Brussels restaurant guide locals actually use, and the declaration that they pay their own bills is worth more than the follower count: almost nothing else in this category discloses anything. Captions are largely in French, so expect to translate.
Dorka Demeter, Art Nouveau Brussels
Dorka Demeter, named, a museum pass ambassador who also writes for We Love Brussels
36,000 followers, in English. Brussels is the birthplace of Art Nouveau and most of it is behind ordinary front doors on ordinary streets, which is what this account is for. If the architecture is part of why you are considering the city, this is the best guide to it anywhere in English.
We Love Brussels
An English-language Brussels city guide running since 2014, describing itself as the Brussels Inspiration Bureau. Carries a partnerships and collaborations page, so some coverage is paid
76,800 followers, in English. Culture, events, urban heritage and city life, curated rather than automated, with named contributors. The most useful English account for working out whether there is enough going on in Brussels to keep you interested for a decade.
The Bulletin
Belgium's English-language magazine for the international community, publishing since 1962. A subscription media business
8,213 followers. Small on Instagram and listed anyway, because The Bulletin is the oldest English-language title in the country and this is where its daily pointers land. Treat the account as a doorway to the magazine and the podcast rather than a destination in itself.
Curious Belgium
Published by Luster, a Belgian publishing house, alongside a book of the same idea. Book marketing, and good at it
7,938 followers, in English. A running account of the things about Belgium that make no sense until someone explains them, told with the self-deprecation Belgians apply to their own country. Useful preparation for the culture rather than the paperwork.
Kit
Posts as Kit, an American who moved to Belgium and films the process. No business attached that we could find
Approximately 11,900 followers, from Social Blade on 18 September 2026. The only person we found anywhere documenting their own move to Belgium on TikTok in English, and the content is specific rather than scenic: the family reunification route, the culture shock, what the paperwork felt like. Posting through September 2026.
visit.brussels on TikTok
The Brussels tourism agency's TikTok. Note the handle: it is @visit.brussels with a dot here and @visitbrussels without one on Instagram
Approximately 13,900 followers, from Social Blade on 18 September 2026. The same destination marketing as the Instagram account in the format that suits it better, and posting almost daily.
VisitGent on TikTok
Ghent's official tourist office. Same handle on both platforms, which is unusual on this page
Approximately 14,300 followers, from Social Blade on 18 September 2026. Short-form Ghent, posting through September 2026. The fastest way to see what the city looks like at street level in a few minutes.