How this list was made
We searched YouTube, Instagram, TikTok, Apple Podcasts, the Finnish association register and the Finnish government's own English sites for English language sources about moving to and living in Finland, then kept the ones with a real audience and evidence they are still publishing. We favoured people who live here over people who visited, and material aimed at adults planning a permanent move. Anything with no upload or post in twelve months was dropped. Finland's creator field is small and young, and this page shows it at that size rather than padding it.
Audience figures. Every YouTube subscriber count was read off the channel's own page on 18 September 2026 and every Instagram follower count off the profile itself on the same day. Every video shown was confirmed by YouTube's oEmbed service to belong to the channel named, and all eleven passed first time. Upload dates come from each channel's official feed and are exact. The three TikTok follower counts are Social Blade approximations, because TikTok is the one platform we cannot read directly, and one TikTok card carries no figure at all because none could be obtained. Podcast episode counts and dates come from Apple's lookup service. Finland Forum's membership, topic and post counts were read off the board's own index page.
What we dropped, and why it matters here. Six channels carried by current Finland listicles were removed after we read their feeds. Mossy Bottom, 171,000 subscribers and by a distance the largest channel about living in Finland, has published nothing since 20 September 2024. Road to Finnish, 45,400 subscribers, stopped in March 2023. A Hillbilly in Finland stopped in January 2025 and AussieFin in March 2025. Visit Finland's own channel stopped in December 2024. Life by Olia was accepted by our research as an English channel and is not: three of its four most recent uploads are in Finnish. One correction in the other direction is worth recording, because it is the opposite of the usual error. Social Blade reports the 63,300 subscriber channel Actually, Finland as banned or deleted; it is alive and posted twice on 11 September 2026. We still left it off, because nobody's name is on it.
Three things this page will not do. It will not quote a Facebook group size, because no dated figure exists for any Finnish group and the one number in circulation, 8,500 members for a network called IESAF, traces to a directory page with no date and no source, while that network's own domain now returns an error on every path and the website it lists has become relocation content with no mention of the club. It will not link three domains that current Finland blog directories still recommend: notefromlapland.com, which now serves Thai language online casino marketing under a footer reading copyright PGCAT555 2026, ahousecallednut.com, which serves Indonesian gambling promotions behind the old newsletter box, and nectareal.com, once a British expatriate's diary, now redirecting to a domain sale page. And it will not link an Apple Podcasts show called Finland Travel Podcast with Eero Virtanen, which publishes daily from feed.paris2tokyo.com under a host who does not exist; the same operator runs format identical shows for dozens of countries and this is the tenth of ours in which we have found it.
Commercial interests are stated on the card. Where a creator sells relocation services, courses, tours or sponsorship, we say so rather than leaving you to find out. That includes the people we recommend most warmly, and it includes the single best practical channel on this page, whose owner sells the thing his videos describe.
Nothing here is copied to our servers. Every video, post and player is the platform's own official embed, loaded only when you click it, and every link opens the creator's own page. If you run one of these and want the entry changed or removed, tell us and we will do it.
Instagram and TikTok
Sixteen Instagram accounts and three on TikTok. Nine of the sixteen are tourism boards, which is the honest shape of Finland's English social layer, and every one of those handles was confirmed from the account's own bio rather than from a search result. That check mattered here: an account called helsinkiofficial, with 115,000 followers, describes itself as official and appears nowhere in the City of Helsinki's own listings, and three separate lookalikes claim to be Visit Finland. Handles also do not match across platforms. Visit Finland is ourfinland on Instagram and visitfinland.com, with the dot, on TikTok. Her Finland is her_finland on one and herfinland on the other.
Visit Finland
Visit Finland, the national tourism board, part of Business Finland. The bio says official account of Visit Finland, which is how we confirmed the handle rather than guessing it
495,000 followers, read off the profile on 18 September 2026. Note the handle: it is ourfinland, not visitfinland, and at least three accounts using variations of visitfinland are not the board. This is also the board's only live English channel. Its YouTube has published nothing since December 2024 and its TikTok, which really is called visitfinland.com with the dot in it, has not posted in nine months. Destination marketing, so read it for the country rather than the move.
Ossi Saarinen
Ossi Saarinen, wildlife photographer, based in Espoo. Sells prints, books and workshops
402,000 followers and 1,296 posts. The bio reads documenting the wild side of Finland and that is exactly what it is: lynx, bears, flying squirrels, foxes, photographed patiently and close. Worth following for a specific reason rather than a general one. Finland sells itself on nature and most accounts show you a lake at sunset. This one shows you what actually lives in the forest twenty minutes from a Helsinki suburb.
Joel Willans
Joel Willans, English, in Helsinki since 2002. His bio reads: came for a year, that was 2002. Sells books and merchandise and does keynote work
333,000 followers and 1,277 posts, read off the profile on 18 September 2026. The single best account on this page for an English speaker trying to work out whether they could live among Finns. He has written two books subtitled the foreigner's guide to surviving in Finland and has been doing the same job in short form for years. He is also, at twenty four years in, the closest thing Finland has to a creator who is the same age as our reader.
MyHelsinki
Helsinki Partners, the city's own marketing company. The bio states the official City of Helsinki account, which is how we settled which of several Helsinki accounts is real
249,000 followers and 4,715 posts. Worth knowing before you follow anything else for Helsinki: an account called helsinkiofficial, with 115,000 followers, claims official status in its own handle and appears nowhere in Helsinki Partners' listings. This is the real one. Neighbourhood by neighbourhood coverage, seasonal and genuinely local rather than postcard led.
Varpu Rusila
Varpu Rusila, Finnish, in Lahti. Sells Finnish courses, a job search course and ebooks, which her bio leads with. Her Instagram handle has an underscore and her TikTok does not
233,000 followers and 1,969 posts, read off the profile on 18 September 2026. The largest account anywhere teaching Finnish to English speakers and running culture explainers alongside it. One honest note on the number: at 233,000 followers the likes per post are low for the size, which usually means a broad international audience that reads rather than taps. The posting is genuinely daily and the free material is a real lesson rather than a teaser.
Visit Rovaniemi
Visit Rovaniemi, the official tourism organisation for Rovaniemi. Handle confirmed from the footer of visitrovaniemi.fi
196,000 followers and 3,062 posts. Lapland's largest official account and the practical one: weather, northern lights conditions, seasons and safety, alongside the Santa Claus material the town trades on. It has no YouTube channel and, despite what one influencer database claims, no TikTok either. If you are weighing the far north seriously, the seasons and safety highlights are more useful than any blog post about the aurora.
Alex, Aurora Hunting
Alex, a northern lights guide based in Rovaniemi who has been hunting aurora since 2012 and running tours since 2016. He sells those tours, and the bio says so in the first line
159,000 followers and 1,380 posts. Commercial, and listed anyway, because the account is a running record of what the sky over Lapland actually does across a whole year rather than on the three nights a brochure was shot. The highlights include the Kp index, solar maximum and best time to see them, which is genuinely more honest about the odds than most tour operators are.
ThisisFINLAND
The Finland Promotion Board, produced by the Ministry for Foreign Affairs. Handle confirmed from the footer of finland.fi
60,300 followers and 1,590 posts. The state's own English language account about the country rather than about visiting it: design, innovation, people, the happiness ranking it is obliged to mention, and a surprisingly dry sense of humour about all of it. Useful as orientation and not as process, and the website behind it is on the reading list below.
Visit Tampere
Visit Tampere Ltd, the city's official tourism company. Handle confirmed from the footer of visittampere.fi
59,100 followers and 2,036 posts. Tampere calls itself the sauna capital of the world and has the public saunas to justify it, which for an older mover is a more relevant fact than it sounds: they are where people talk to each other. Note the handle difference: this account is visittampereofficial, and the same board's TikTok is visittampere without the suffix.
Visit Turku
Visit Turku Archipelago, the city's official tourism organisation. Handle confirmed from the footer of visitturku.fi
45,300 followers and 2,223 posts. Finland's oldest city, its former capital, and the gateway to the archipelago, which is the part of the country most British and Irish visitors find familiar. One thing stated plainly: the bio is in English but several of the account's highlight series are in Finnish, so it is a bilingual account rather than an English one.
Visit Aland
Visit Aland, described on its own website as Aland's official tourist and member organisation with about 260 members. One caveat: visitaland.com publishes no social media links anywhere, so this handle is confirmed from the profile itself and its linked booking pages rather than from the board's site
32,200 followers and 1,359 posts. The Aland Islands are an autonomous, Swedish speaking, demilitarised region of Finland, 6,700 islands between Finland and Sweden, and they come with their own rules on land ownership and residence that do not apply on the mainland. The bio and captions are English. Worth following if the archipelago is on your list, and worth reading the residency rules before it is.
Visit Oulu
Oulun matkailu Oy, the city's official tourism company. Handle confirmed from the footer of visitoulu.fi
27,100 followers and 1,688 posts. Oulu is European Capital of Culture in 2026, which is the single best year to look at it, and it is also the one northern Finnish city with a real year round population, a university and an airport rather than a tourist season. The account runs a weekly programme highlight, which during 2026 is the most useful listing of what is actually on anywhere north of Tampere.
Aleksi Linna
Aleksi Linna, the relocation consultant listed under YouTube above. His bio is an advertisement for his paid relocation support service and we are not going to pretend otherwise
16,700 followers and 363 posts. Listed because the free material is real and specific, and because he offers something in person in Helsinki, Espoo and Vantaa that almost nobody else does. Treat his videos as a well informed explanation of the system and his conclusions about whether you need paid help as what they are. Migri's own channel, listed above, says you do not need to hire an agent.
Megha and Kristaps
Megha Goswami and Kristaps Kovalonoks, Indian and Latvian, in Finland since 2018. The bio names them both, which their YouTube page does not. They sell consultations and a starter kit
9,444 followers and 387 posts. The most consistent account documenting the ordinary machinery of settling in Finland as a foreigner: jobs advertised in English, weddings, parents visiting, the driving licence, and the slow business of becoming a local. Small by the standards of this page and more useful than most of what is above it.
Sofia, Hei from Finland
Sofia, based in Turku, publishing as a local guide to Finland in English. She gives a first name only and a working email. No product found
7,695 followers and 372 posts, and the best engagement ratio of any account on this page. Cottage life, unusual places to stay, and a map of the country built out of places that are not on the tourist route. The smallest of the Finnish accounts we list and the one most likely to tell you about somewhere you had not heard of.
Lakeland Finland
A regional marketing account for the Finnish Lakeland, co funded by the European Union. Stated honestly: its own site names no single governing body, so unlike the city boards above there is no one organisation standing behind it
4,937 followers and 181 posts. Small, and the only account covering the lake district as a whole, which matters because Lakeland is where a lot of people picture themselves living in Finland and where almost nobody publishes in English. National parks, round trips, winter on the ice and the cottage economy.
Joel Willans
Joel Willans, the Englishman in Helsinki listed under Instagram above. The handle matches on both platforms, which we checked rather than assumed
Approximately 105,600 followers, from Social Blade on 18 September 2026. TikTok is the one platform we cannot read directly, so this is the only kind of figure we can give you here. Roughly one post a month, and a comment to like ratio that suggests people are arguing with him in good faith rather than scrolling past.
Her Finland
Varpu Rusila, in Lahti, selling Finnish courses. Note the handle: herfinland here with no underscore, her_finland on Instagram with one. They are the same person and different handles
Approximately 56,500 followers and around a million likes, from Social Blade on 18 September 2026, posting about five times a week. The most active Finnish language teaching account on any platform, and the fastest way to hear what the language actually sounds like before you commit to learning it.
Megha and Kristaps
The couple listed under YouTube and Instagram above. Handle confirmed from their own website's social links
No follower figure appears on this card, because none could be obtained: Social Blade and the influencer databases both returned nothing for this account and TikTok itself is not reachable from where we check. The account exists and is theirs. We would rather print that than an invented number.