How this list was made
We searched YouTube, Instagram, TikTok, Apple Podcasts, the Swedish club directories and the Swedish government's own English sites for English language sources about moving to and living in Sweden, then kept the ones with a real audience and evidence they are still publishing. We favoured people who live here over people who visited, and material aimed at adults planning a permanent move. Anything with no upload or post in twelve months was dropped. Sweden has a healthy supply of atmosphere and language teaching and almost nothing on the practical layer, and this page reflects that rather than padding it.
Audience figures. Every YouTube subscriber count was read off the channel's own page on 18 September 2026 and every Instagram follower count off the profile itself on the same day. Every video shown was confirmed by YouTube's oEmbed service to belong to the channel named, and all fifteen passed first time. Upload dates come from each channel's official feed and are exact. The four TikTok follower counts are Social Blade approximations, because TikTok is the one platform we cannot read directly. Where Social Blade and the platform overlapped they matched exactly on every channel we checked, which is now seven builds of agreement.
Podcast dates. Every episode count and date came from Apple's own lookup service, not the Apple Podcasts page, which reports the wrong year for most shows. Three English language shows about Sweden are alive. Nine have died since 2019, including one that reached 380 episodes, and several of the dead ones still rank well in search, so check the date before you subscribe to anything we have not listed.
What is not on this page, and why. There is no Reddit card: reddit.com has been unreachable from our tooling for five consecutive builds, at the search index level as well as the fetch level, so we could not confirm that any Swedish subreddit exists, let alone read a member count, and we do not publish numbers we have not seen. There is no Facebook card either. Swedish expat groups plainly exist, but no member figure for any of them is attributable to a dated source from the last eighteen months, and every figure in circulation traces back to undated aggregator pages.
What we rejected. Three YouTube channels created within four weeks of each other in January and February 2026, all Sweden expat, all publishing over a hundred videos in seven months under a first name with no website and no other platform. One of them published the same video title five days running with the punctuation changed. One of the three is built to look exactly like our reader, a Briton who retired to rural Sweden in his sixties, which is why we are naming the pattern rather than the channel. We also left off a podcast network that publishes format identical travel shows for a hundred countries with invented local hosts, and the unsigned cost of living sites that dominate the Swedish search results. Nothing on this page is paid placement and we take no fee from anyone listed.
Corrections we made in the browser, because the searchable data was wrong. One large Instagram account recommended to us no longer exists at all. One had been abandoned to a single follower and now points at a new handle. One Swedish account had switched from English to Swedish. Two YouTube channels had left the country, one for the French Alps and one for the United States, while their subscriber counts still looked healthy. An account calling itself the official Stockholm tourism board turned out to have 847 followers and not be the board. Every domain listed here was opened and checked for the expired domain takeover pattern, and none was contaminated.
Instagram and TikTok
Seventeen Instagram accounts and four on TikTok. Seven are named people living in Sweden and posting in English, which is more than Denmark, Austria or Luxembourg managed. The other ten are tourism boards, and they are unusually good here. Two warnings. The account calling itself the official Stockholm tourism board at 847 followers is not it, and we say which one is. And Visit Sweden uses a different handle on TikTok than on Instagram, which is the sort of thing that sends people to the wrong account.
Stephen in Sweden
Stephen Lessard, an American in Gothenburg. Bio reads moved for the girl, stayed for the Gifflar. Guests on Swedish podcasts; no affiliate stack found
117,000 followers, read off the profile on 18 September 2026, and the engagement behind that number is the best of any Sweden account we checked by a wide margin. American culture shock observed rather than complained about, plus Gothenburg, ice hockey and food. If you want one account to tell you what daily life with Swedes feels like for a North American, this is it.
Manon Galama
Manon Galama, Dutch, a photographer in Stockholm. Sells a Stockholm map and books photoshoots, so the recommendations are a shop window as well as a guide
133,000 followers, read off the profile on 18 September 2026. The most useful Stockholm account on this page: archipelago trips, bike routes, city walks and seasonal guides, all saved into collections you can work through. Note the handle. Her old account at hejhej.stockholm has been abandoned down to a single follower and now just points here, so anyone still linking it is sending you nowhere.
Madeline Robson
Madeline Robson, Canadian, whose bio reads Canadian girl making Malmo home. Bookable for brand work through an influencer platform, which we state
116,000 followers, read off the profile on 18 September 2026. The only large account of a North American living in Skane, which matters because Malmo and the south are where our readers land when Stockholm prices them out. Everyday life abroad rather than sightseeing, plus Osterlen, Copenhagen across the bridge, and the food. Also the strongest Sweden account on TikTok, listed below.
Jonna Jinton
Jonna Jinton, the artist in northern Angermanland whose YouTube channel is listed above. Sells her own art and jewellery
1.6 million followers, read off the profile on 18 September 2026, and the largest Sweden based account of any kind we found. Bio reads artist living in the woods in the north of Sweden. Stills rather than film, and the seasonal light in Norrland is the whole point of following it.
Katie
Katie, based in Gothenburg, publishing in English. Sells maps and guides through her own shop
34,700 followers, read off the profile on 18 September 2026, with strong engagement for that size. Hiking, spas, camping, cafes and road trips, and her saved guides cover the parts of the west coast the boards skip: Koster, the Gothenburg archipelago, Falkenberg, Lidkoping, Trollhattan. The best practical account for anyone looking at the coast north of Gothenburg.
Lola Akinmade Akerstrom
Lola Akinmade Akerstrom, a Nigerian American author and National Geographic photographer in Stockholm. Sells books and workshops
18,800 followers, read off the profile on 18 September 2026. Small by the standards of this page and the most authoritative voice on it. She wrote LAGOM and Due North and has spent years writing about what it actually feels like to settle in Sweden as a foreigner who will never be mistaken for Swedish. If the social parts of this move worry you more than the paperwork, start here.
Uli, Life in Sweden
Uli, the German behind the Living Swedish channel listed above, in Stockholm with her British partner and two daughters
5,644 followers, read off the profile on 18 September 2026. The smallest personal account here and included because the fit is exact: a northern European couple in their adult years doing this move and documenting the ordinary parts of it, in and around Stockholm. Her saved sets run continuously from 2025 to summer 2026, so it is genuinely current.
sweden.se
The Swedish Institute, a government agency. State funded country promotion
459,000 followers, read off the profile on 18 September 2026, which makes it the largest official Sweden account. Organised by subject rather than by place: democracy, society, equality, traditions, education, the royal family. More useful than a tourist board if you are trying to understand how the country is put together before you commit to it.
Visit Sweden
The national tourist board. Destination marketing
432,000 followers, read off the profile on 18 September 2026, and the bio confirms it is the official account. Nature, food, culture and the seasons across the whole country. Worth following for the regions that have no independent English voice at all, which is most of them once you leave Stockholm, Gothenburg, Skane and Lapland.
Visit Stockholm
Stockholm's official business and destination agency, confirmed from the profile itself, which links visitstockholm.com. Destination marketing
396,000 followers, read off the profile on 18 September 2026. Read the handle carefully. A second account spelled with a dot, at 847 followers, also calls itself the official tourism account for the capital of Sweden in its own bio. It is not the board. The real one is this one, and it runs a seasonal question and answer series that is the closest a Swedish board comes to answering residents.
Goteborg and Gothenburg
Goteborg and Co, the city's official destination company. Destination marketing
127,000 followers, read off the profile on 18 September 2026, and the strongest city board account in Sweden on engagement. Events, culture, eating and drinking, the archipelago and fika, in English. Gothenburg is the most credible alternative to Stockholm for our readers on cost, and this is the best single window on it.
Swedish Lapland
The Swedish Lapland tourist board, covering all of Norrbotten county. Destination marketing
116,000 followers, read off the profile on 18 September 2026. Arctic Sweden through the year rather than through the tourist season, which is the distinction that matters if you are considering living up there. Far better fed than the same board's YouTube channel.
Visit Skane
The official account of Skane, Sweden's southernmost region, confirmed from the profile bio. Destination marketing
105,000 followers, read off the profile on 18 September 2026. Skane is flat, mild by Swedish standards, forty minutes from Copenhagen airport and cheaper than Stockholm, which is why it comes up again and again for readers over fifty. Food, art, nature and the towns. Note the underscore in the handle; the account without it is not this one, and visit_skane_ab is the trade account.
Visit Dalarna
The Dalarna regional tourist board, confirmed from its own site. Destination marketing
51,800 followers, read off the profile on 18 September 2026. The handle is not the one you would guess: the board's own website links visitdalarnasweden, while plain visitdalarna is its Facebook page. Inland Sweden of red cottages, lakes and midsummer, and one of very few non coastal regions with any English presence.
Visit Gotland
Gotland's tourism account, linking the island's official site gotland.com. Destination marketing. Captions are mixed English and Swedish
20,000 followers, read off the profile on 18 September 2026, and the best engagement of any Swedish board account we checked. Gotland is a Baltic island with a walled medieval capital, the longest summer in Sweden and a real year round population, and it comes up often with readers who want an island without leaving the EU. One caution: the ferry operator trades as Destination Gotland and is a transport company, not the board.
Visit Varmland
The Varmland regional tourist board. Destination marketing. Captions and story highlights are mainly in Swedish, which we flag because there is no English alternative for this region
19,400 followers, read off the profile on 18 September 2026. Forest, lakes and the Norwegian border, and the cheapest property in southern Sweden by a distance. Listed in Swedish because the alternative was leaving the whole region off the page, which would have been less honest than saying you will need a translate button.
Stockholm Archipelago
Part of Visit Stockholm, confirmed in the account's own bio. Destination marketing
11,800 followers, read off the profile on 18 September 2026. Thirty thousand islands an hour from a capital city, and the account runs the Stockholm Archipelago Trail, a marked walking route with its own interactive map. That trail is the single most concrete answer we found to what a fit sixty year old actually does at weekends in Sweden.
Madeline Robson
Madeline Robson, the Canadian in Malmo listed above. Takes paid brand work
Approximately 208,200 followers and 13.3 million likes across 509 videos, from Social Blade on 18 September 2026. The largest Sweden account on TikTok by a distance and the only one run by a North American who lives here. Her handle is the same on both platforms, which is not true of the boards below.
Visit Sweden
The national tourist board. Destination marketing
Approximately 18,500 followers across 436 videos, from Social Blade on 18 September 2026. Note the handle: the board is visitsweden on Instagram and visitswedenofficial on TikTok, so guessing gets you the wrong account. Short form versions of the regional films.
Goteborg and Gothenburg
Goteborg and Co, the city's official destination company. Destination marketing
Approximately 9,157 followers and 130,600 likes across 133 videos, from Social Blade on 18 September 2026. Same handle as the Instagram account, which makes it one of the easier ones to find. Food, trams and the archipelago in short form.
Malmotown
Malmo's city tourism account, trading under the older Malmo Town identity. Destination marketing
Approximately 8,893 followers and 152,300 likes across 216 videos, from Social Blade on 18 September 2026, and growing steadily. This is the only working Malmo board account with an audience. The Instagram handle you will find recommended elsewhere does not exist any more, and the board's current Instagram account has under 500 followers, so for Malmo this is the live one.